NYC SEO Case Study
How We Grew Classic Specs 15x in Two Years
An independent eyewear brand. Tens of millions of competitors. Two years to dominate national search results and multiply organic traffic by 15 times.
2015
Partnership Start
2 Yrs
Campaign Duration
National
Campaign Scope
The Challenge
Competing Against 20-Year Head Starts
Some of our most cherished projects deal in disruption. When Classic Specs came to us in early 2015, they were a young independent eyewear brand trying to carve out market share in one of the most competitive product categories online.
Their competitors had as much as a 20-year head start on a national level. This was a national and, in some market segments, a global campaign with total competitors numbering in the tens and in some cases hundreds of millions.
As an agency that has built its business around luxury and competitive verticals, we were well-prepared for this challenge. Our goal: show steady, constant growth over a 2-year period and continue taking market share year over year.
Industry Context
Ecommerce eyewear is dominated by legacy brands with massive domain authority, established backlink profiles, and decades of content. Breaking through requires precision, patience, and a process built for the long game.
March 2015
Campaign Measurement Before Launch
Baseline metrics captured at campaign start. This is where Classic Specs stood before Stillwater SEO began optimizing their online presence.
570
Total Rankings
36
Top 3 Rankings
2,255
Monthly Traffic
May 2017
Campaign Measurement After Launch
Two years in. The numbers speak for themselves.
18,524
Total Rankings
629
Top 3 Rankings
29,376
Monthly Traffic
2-Year Results
Within our initial 2-year cycle, the results were staggering.
32x
Keyword growth
From 570 to 18,524 total rankings
17x
Top 3 listings
From 36 to 629 top-of-page rankings
15x
Traffic increase
From 2,255 to 29,376 monthly visitors
What We Learned
Resilience Through Algorithm Change
Steady Growth
Consistent upward trajectory, not quick spikes
Data-Driven Decisions
Constant trend monitoring and site testing
Long-Term Partnership
Results compound over time with the right partner
The overall result was staggering. But unlike most SEO companies that boast results without talking about the challenges, we believe in full transparency.
In late 2016, we saw an industry-wide pullback from the changes Google was making to their algorithm. While we did suffer a temporary setback on traffic, we almost immediately recovered our rankings and improved as other competitors began to fall away.
These turbulent cycles only come along once a year and in some cases every couple of years. With a staff of professionals who constantly read the trends and test sites of their own, our clients have always blossomed into new watermarks and ascended over time.
We hope you will give us the opportunity to earn your business for the long term. As you can see from this example, it shouldn't take long to show you what your site is truly capable of.
"Our clients have always blossomed into new watermarks and ascended over time."
Ready to See What Your Site Can Do?
Let Us Show You What Your Site Is Truly Capable Of
Like Classic Specs, your business can compete and win in even the most crowded search markets. It starts with one conversation.
Toll Free: 855.708.0740 |No contracts required |Results-focused SEO